Thursday, December 08, 2005
ads in gmail...
so i've been noticing lately that the ads in gmail are getting really good -- and by good i mean useful, relevant and things i just want to click on for more information.
This may in part be to seasonality - right now a lot of my e-mails deal with shopping (gifts for the holidays, my mother's birthday) and travel (i'm going to thailand and my sister and I are writing back and forth about where to stay and what to do)....
The other thing I've noticed is that the number of ads changes. Sometimes I get 3, sometimes 4, sometimes 3 on the rail and one in the web-clip. Sometimes I get a search link. Sometimes not. Hmm. Those google kids are definitely getting crafty!
There are of course those really, really irrelevent links...like the link to buy sushi at Target:
Sushi online Shop Target.com
Sushi? at Target? I love target but not for fresh fish.
I'm curious, are others finding the links to be better? More useful?
Somehow it is not "just guessing the keywords", I don't automatically get airline ads when viewing the e-ticket confirmation.
Somehow the ads I see are of interest for me. Periodically GMail ads are so accurate that it delivers ads of the site, that I am anyway reading :)
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